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Ian came face to face with professional event organisation during the years he worked for Al Harithy Company for Exhibitions (ACE) in Saudi Arabia.

A quick learner, he soon transformed the Saudi Food Show, at that time a localised domestic exhibition, adding active chef competitions that attracted chefs from the UK, America, Turkey and Asia. Having successfully upgraded that show he then moved on the the Jeddah Motor Show where as Director of Operations he upgraded the show to the extent that it outgrew the complete exhibition centre and was renamed the Saudi International Motor Show, attracting 120,000 visitors.

With motor sport banned in Saudi Arabia, Ian worked with HRH Prince Saud to overturn the fatwa that prevented all motor sport activity, wrote the rules document and organised three AutoSolo events that were the first legal motorsport to be held in Saudi Arabia for more than 25 years. Ian also created the concept for the Hail Desert Challenge which was run in the Nafud Desert.

Back in the UK Ian put that experience to good use, working on the Midlands Motor Show held in Coventry and designing the course for an AutoSolo event running within the Ormskirk Motorfest.

Ian then moved on to plan and organise the media launch of the Keating Supercar. This event also featured a launch video produced and directed by Ian, the launch event attracting journalists from Germany, Russia, South Africa and the UK.